BTScience and Beyond
Unpacking the K-Pop Phenomenon in Scientific Literature and Its Socioeconomic Impact
DOI:
https://doi.org/10.5429/2079-3871(2025)v15i2.5enKeywords:
Bangtan Sonyeondan, ARMY, Soft Power, Fan Dynamics, Transcultural Impact, Cultural DiplomacyAbstract
This article delves into the global cultural phenomenon of Bangtan Sonyeondan (BTS), utilising hermeneutic analysis to explore the group’s profound impact across various dimensions. It examines 100 academic articles in multiple languages to understand BTS’s roles in mental health advocacy, economic contributions, digital media engagement, and transcultural influence. Such studies reveal BTS’s unique departure from traditional music band models and illuminate its profound influence on economic, socio-cultural, and musical dynamics. This research analyses the perception of the BTS phenomenon within the academic community, offering insights into how BTS reshapes global cultural perceptions and advocates for social issues, thus making a multifaceted impact on its worldwide audience.
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